Any user who is new to the world of e-commerce must choose the best platform to meet all of their online store’s requirements. In this arena, WooCommerce and Wix are two well-known names that get to the top. Both have a tonne of fascinating features and are well-reviewed by users.
But amongst the two titans of e-commerce, which is superior? Depending on what your store needs. Let’s examine the features and comparisons of various platforms to assist you in selecting the best one.
Table of Contents:
- An Overview of Wix vs. WooCommerce
- Quick Comparison of Wix vs WooCommerce
- Essential Elements to Consider in an E-Commerce Platform
- Which E-Commerce Platform Is More Popular, Wix or WooCommerce?
- Comparing the Features of Wix with WooCommerce
- Ease of Use
- Design and Themes
- Plugins
- friendliness to SEO
- Aid and Encouragement
- Accomplished Languages
- Mobile Efficiency
- Product Listings
- Cost & Plans: Wix vs. WooCommerce
- Conclusion: Wix or WooCommerce?
An Overview of Wix vs WooCommerce
Let’s review the fundamentals of each e-commerce platform before moving straight into the comparison. Have you already met them? Go straight to the comparative section to find out which one best meets your needs.
Describe Wix:
Wix is a website builder designed for beginners who wish to make their own websites without having to know any code. Wix is a hosted solution that provides its own hosting on cloud servers, unlike WooCommerce, which requires you to purchase an external hosting plan.
Since its founding in 2006, Wix has powered more than 200 million websites. Stars like Heidi Klum and Gal Gadot have starred in the company’s marketing efforts. regarded as the best e-commerce website builder for small companies and non-techies who can handle complicated code.
Thanks to its incredibly user-friendly interface, almost anybody can start using Wix. It also offers a free plan that allows you to explore all of its features and upgrade at any moment.
Describe WooCommerce
An open-source WordPress plugin is called WooCommerce. Originally known as WooThemes, this content management system was eventually purchased by Automattic in 2015 and rebranded with an exclusive emphasis on e-commerce in 2017.
With over 6.6 million websites running on it, WooCommerce is now the most widely used e-commerce platform (source: BuiltWith). You may install it on your WordPress website to launch your online store right away. It is available as a free plugin in the WordPress directory.
You may offer goods and services, keep track of payments and inventory, and have your taxes automatically sorted with this e-commerce plugin. You only need to invest in a reputable WooCommerce hosting provider to support your store with strong security and take advantage of improved speed, even if setting up WooCommerce doesn’t cost any money.
Quick Comparison of Wix vs WooCommerce
Not enough time? Let’s examine this brief comparison chart to see how Wix and WooCommerce stack up against one another.
| Services | Wix | WooCommerce |
| Supported Platforms | Android App, IOS, Web-based | IOS, Web-based |
| Email marketing | yes | yes |
| Pricing | Starting from $4.5(free also available) | Free |
| Infinite Products | yes | yes |
| Developments | Mobile-Android, iPhone, SaaS, Cloud, Web-based | Desktop-Windows, Linux, SaaS, Cloud, Web-based |
| Management of Shipment | yes | yes |
| Management of SEO | yes | yes |
| Training Classes | Videos | Videos and Documentation |
| Customer Support | Emails, Phone, tutorial, Knowledge base | Email, tutorial, Knowledge base |
| Management of Inventory | yes | yes |
| Integrations of Third-party | yes | yes |
| Multiple Currency | yes | yes |
Essential Elements to Consider in an E-Commerce Platform
Make sure an e-commerce platform has the following features before selecting one:
Convenience for Users
Should a visitor arrive at your e-commerce site and become disoriented by its intricate layout, you may lose them at that point. They would just go to another store instead of wasting time trying to figure out how your store worked. They have choices!
You need to make use of top design practices and concentrate on making your website’s design better and more straightforward. Examine the following guidelines:
- Provide a basic yet imaginative design.
- With a search bar, goods may be found more easily.
- Sort your goods into categories.
- Make your website more responsive.
- Invest in hosting that is performance-focused.
SEO (Search Engine Optimization)
These days, creating a visually appealing and intuitive e-commerce store is a simple task. The actual challenge is getting it to rank well against the intended keywords in the top SERPs. Numerous e-commerce systems are SEO-friendly, meaning you may optimize your store using the built-in capabilities.
Therefore, your e-commerce platform needs to provide all the fundamental SEO optimizations, as opposed to excessively depending on manual methods or hiring a third party to handle SEO. To increase your chances of ranking higher, you may then employ an SEO specialist for sophisticated technical SEO.
Site Searching
It is unrealistic to expect your clients to go through every section of your website by hand in search of the product they want. They just won’t. It is your responsibility to assist the consumer at every stage and make their experience as easy as possible. Your online store has to have the ability to search the site.
Your consumers should be able to use site search to discover the service or product they want by simply entering the necessary keywords, regardless of what you are offering. This raises your conversion rates and improves the user experience on your website.
Customer care
Consumers look to their e-commerce platforms for quick assistance and support. Customer service on any platform is therefore crucial to the purchasing process.
24/7 active support e-commerce systems are often favored since they reduce the possibility that consumers may become stranded at any time.
Gnani reports that 82% of internet users spend more money on businesses that provide superior online services. Additionally, according to the same survey, 81% of consumers think that e-commerce platforms’ chat windows are beneficial.
Options in Multiple Languages and Currencies
You cannot rely on a single language or currency as an e-commerce business owner, given the variety of your worldwide consumers. Thus, support for many languages and currencies should be provided by your e-commerce platform.
As a business owner, you have two options: either depend on your international clients to use Google Translate to translate the material on your website, or develop multiple language versions of your store. Similar to this, the multicurrency option gives clients the ability to pay in their currencies, boosting their confidence and offering a personalized service.
A website that is mobile-friendly
According to Statista, the number of smartphone users grew to 6.84 billion in 2023, making it the most popular gadget. That amount is sufficient to make mobile-friendliness a top priority for any e-commerce site.
Websites that are optimized for mobile devices are given priority by search engines and are factored into SERP results. To attract mobile customers and increase traffic and sales, your online store has to be responsive, meaning it should adjust to the screen size of any mobile device.
Which E-Commerce Platform Is More Popular, Wix or WooCommerce?
These are the findings of my analysis of Wix and WooCommerce’s popularity:
Based on statistics from Google Trends, Wix appears to be the more favored choice. Does Wix now have an advantage over WooCommerce, though? Let’s examine the traits they have in common.
Comparing the Features of Wix with WooCommerce
When an e-commerce platform has all the capabilities a business owner needs for success, it may make their job easier. Let’s examine the essential e-commerce functionalities of Wix and WooCommerce.
Ease of Use
Wix:
Creating an e-commerce store is a breeze with Wix. All you need to do is select your design and template after signing up. You’ll be guided through each choice so you may tailor the store to your requirements.
With Wix, even a complete beginner can easily construct pages with drag and drop, all without the need for outside assistance. Playing around with the choices in the user-friendly WYSIWYG (What-You-view-Is-What-You-Get) editor allows you to view all the “live” changes.
WooCommerce:
Although WooCommerce is quite user-friendly, there could be a little learning curve due to its numerous customization choices. But using WooCommerce doesn’t need you to be a developer. Because of its versatility, the platform is the first pick for a large number of users, making it the most popular e-commerce platform.
Still, WooCommerce offers several advantages to developers and coders that a non-technical user cannot. It’s because a good deal of its customization choices need some code.
Design and Themes
Wix:
Wix provides over 800 categorized templates for different types of businesses. They show you how your website will seem when you implement them.
Each of these templates has elements that are appropriate for the categories in which they fall. The drag-and-drop editor allows users to alter and personalize the designs to better represent their companies.
WooCommerce:
WooCommerce is well known for its flexibility in terms of design. Its vast theme collection from many developers makes creating attractive stores possible.
Additionally, these themes may be customized, although they do require some proficiency with code. Hence, if you are tech-savvy, feel free to modify them; if not, leave them alone.
Choose from a variety of premium themes with more features, better appearance, and customizable designs, or go for one of the free themes.
Plugin
Wix:
Wix refers to its collection of plugins as apps, despite it not having as many as WooCommerce. The only people who can add apps to the Wix store are members of the core team, unlike WooCommerce, which is an open-source platform. This guarantees that the applications are exclusively created by experts and that they are scarce.
Similar to WooCommerce, you can add more functionality to your store by using Wix applications. Moreover, unlike “plugins,” you don’t need to know how to use HTML, so you can put these applications on your store and start using them right away.
WooCommerce:
Although WooCommerce is a WordPress plugin, it provides a plethora of free and paid extensions to make your work easier. These thousands of extensions can help you with a variety of e-commerce chores.
Your business will be much more user-friendly thanks to the automation of all checkout, shipping, user experience, marketing, and other operations performed by these WooCommerce plugins.
Anyone with experience in coding may design themes and plugins for WooCommerce as it is an open-source platform. You must read the reviews before installing any plugins. Before purchasing a plugin, make sure you do your homework and don’t just heedlessly accept the free offer. Recall that choosing the appropriate plugin may raise your conversion rates and vice versa.
friendliness to SEO
Wix:
Wix optimizes all of your content for search engine results pages, making it an SEO-friendly e-commerce platform as well. The SEO wizard on Wix provides helpful advice and tactics while guiding customers through the process of optimizing their websites.
For SEO optimization, you may also change the URLs, titles, meta descriptions, and picture alt tags on your website. Additionally, the free Site Booster tool improves SEO optimization by raising ranking possibilities and increasing visitors.
WooCommerce:
Because WooCommerce is a WordPress plugin, it supports and adopts all of WordPress’s SEO best practices, making it an e-commerce platform that is favorable to search engines. To improve on-page SEO, you may utilize the plugins to add meta tags, titles, meta descriptions, and complex XML sitemaps.
WordPress also provides the well-known Yoast SEO optimization tool, which is more well-liked than any of its rivals and is available for both free and a fee. Overall, WooCommerce plugins make it easy to optimize your store for search engine results pages (SERPs).
Aid and Encouragement
Wix:
Wix provides all of its users with in-house assistance. You may contact them via phone, email, or by asking for a callback. Each language has different working hours, and the timetable is shown in the graphic below:
In addition, Wix provides a comprehensive knowledge base with a wealth of useful articles and video lessons. The combination of all the assistance features puts Wix ahead of its rivals.
WooCommerce:
People rely on WooCommerce’s large community to provide support. Still, in contrast to many top e-commerce sites, there isn’t any specialized assistance.
Having said that, practically all recurrent issues are resolved by comprehensive documentation, video lessons, and articles, and new issues ultimately draw attention from the community.
Accomplished Languages
Wix:
Right from your dashboard, Wix allows you to change the site language, account language, currency, regional format, and time zone. Proceed as directed below:
Navigate to the Settings menu in the dashboard of your website.
Navigate to General options and choose Language & region.
Here, you have a wide range of options to choose your site language:
Moreover, you may choose the currency for your business from a selection of over 140 different currencies.
WooCommerce:
WooCommerce offers plugins like Polylang, WPML, TranslatePress, and others that effectively handle multilingual and multicurrency settings instead of providing these features on their own. It only takes a few minutes to install these plugins and multilingualism your business.
Proceed as directed below:
- Navigate to your WooCommerce settings.
- Toggle Plugins.
- Select “Add New.”
- Look for the “WPML” plugin that you desire.
- To install now, click.
- Proceed with the multilingual shop creation according to the setup instructions.
Additionally, WooCommerce allows you to modify the language of your single-language store. Proceed as directed below:
- Navigate to your WooCommerce settings.
- Select General under Settings.
- To find the “Site Language” option, scroll down.
- Choose the language of your choice from the list that drops below.
- Tap “Save changes.”
Mobile Efficiency
Wix:
Every Wix-created store has automatic mobile optimization. Additionally, you may modify their designs on mobile view by doing the following steps:
- Navigate to the Wix dashboard.
- Click on “Edit Site” in the top-right corner.
- The site editor will be the next page you see.
- To view other options, click the desktop icon, then select Mobile.
- The Wix mobile editor will launch; to edit or modify layouts, click the sections.
WooCommerce:
There are a tonne of mobile-friendly themes available for WooCommerce. All you need to do is select the appropriate theme, and the rest will be taken care of.
You need to make sure a WooCommerce theme is responsive before installing it on a mobile device. To see how it appears, try testing it on your phone. Your site’s text will fit on the screen, all buttons will function as intended, and photos will load quickly with a mobile-optimized theme.
Product Listings
Wix:
Similar to WooCommerce, Wix allows you to create numerous pages and goods, however, it only allows you to add 15 images per product.
With a variety of alternatives, you may tailor the items to your exact specifications. This is how Wix product management works.
- Navigate to the Wix dashboard.
- Press Store Products.
- A list of every product you have available will appear.
- items may be edited, and filtered, and new items can be added here.
- You may copy or remove any product by clicking on the three dots to the right of it.
- A product can also be hidden from the store or promoted.
- Press the “New Product” button to include a new item.
- Either a real thing or a digital file may be added.
- I’ll click on the “digital file” icon because I’m attempting to add a digital product here.
- Give your product a name, including an image, videos, description, and price, and then complete the inventory data.
- After adding all the information, click save.
- And on the list of all items, you will find your just added item.
WooCommerce:
WooCommerce facilitates the creation, importation, classification, and administration of items. Users can post an infinite number of photographs for each product and add as many goods as they like. This flexibility enables business owners to arrange their storefronts wherever they see fit.
To add and manage items on WooCommerce, take the following actions:
- Navigate to your WooCommerce settings.
- Select All Products under Products.
- Here’s where you may manage your items.
- You have the option to import or make your products.
- In order to import items from a CSV file, click the “Start Import” button and adhere to the setup guidelines.
- Click Products if you want to make a product yourself.
- Press either “Add New” or “Create Product.”
- Include the image, description, and name of your product along with any additional information you choose.
- For the product to be added, click the publish button.
Cost & Plans: Wix vs. WooCommerce
Wix Cost & Plans:
Three price tiers are available from Wix for companies and e-commerce websites:
- Business Basic for $17 per month
- Unlimited Business for $25 per month
- VIP Business from $35 per month
The features that each of the three plans offers—storage space, video hours, customer assistance, and more—affect how much each plan costs. Credit card acceptance fees are not included in these expenses.
WooCommerce Cost & Plans:
WooCommerce is, to put it simply, free and has no additional costs. Of course, you would have to pay for premium themes and plugins if that’s your thing. You will also be required to pay the hosting charge.
Even if there are many affordable hosting solutions, avoid putting your security at risk with mediocre shared hosting packages. Invest in managed hosting companies at all times. Cloudways is the greatest WooCommerce hosting company out of all of them. Not only do its plans begin at just $10 a month, but you also receive extra features and perks.
Therefore, you must pay for hosting, domain names, premium extensions, and themes while using WooCommerce. However, that is for the additional features and for managing an online store. The e-commerce platform WooCommerce is free. With WooCommerce, anybody can launch their online store in a matter of minutes and get started for free.
Conclusion: Wix or WooCommerce?
I’ve thoroughly evaluated the top e-commerce systems, WooCommerce and Wix, so you can select the one that’s best for your company.
While they both have many characteristics in common, they also differ greatly from one another as an e-commerce platform. WooCommerce is the greatest choice for customers looking for mobile-friendly and SEO-optimized stores, but Wix is a superior choice for those creating an eye-catching business.